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Tipping point social norms innovations series. Brief 2: Football for girls

Organisation: CARE Year: 2017

This brief documents CARE’s Tipping Point project and how teaching girls how to play football can help change social norms. It offers tips on how to replicate this approach in your own work.

In rural communities in Bangladesh’s Sunamganj district, adolescent girls are rarely seen spending free time outside their homes like boys, who play sports and meet for casual conversation. As they become adolescents, girls are increasingly expected to keep busy with house work.

The Tipping Point initiative uses football to change social norms around girls in public spaces and the belief that girls cannot play sports.

TAGS: Report Case study Bangladesh South Asia Mobilising families and communities Men and boys Social norm change