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Tipping point social norms innovations series. Brief 1: Amader Kotha (Our Voice)

Organisation: CARE International Year: 2017

This brief documents CARE’s Tipping Point project and how street drama and dialogue can help change social norms. It offers tips on how to replicate this approach in your own work.

CARE’s Tipping Point Initiative aims to promote positive alternatives to child marriage for girls in Bangladesh. It identifies ways to change social norms and transform the root causes of child marriage.

The “Amader Kotha” programme involves adolescents using street drama and dialogue to challenge existing social norms and show positive alternatives.

TAGS: Report Case study Bangladesh South Asia Mobilising families and communities Empowering girls