Multi-media edutainment initiative ‘Main Kuch Bhi Kar Sakti Hoon’ – I, a woman, can achieve anything

Organisation: Girls Not Brides, Population Foundation of India Year: 2016

Girls Not Brides has created a series of case studies as part of the interactive Theory of Change to illustrate how members are working in a variety of ways towards ending child marriage.

In this case study, we explore how the Population Foundation of India (PFI) used edutainment to raise awareness of social issues, such as child marriage, family planning and pre-natal sex selection, and challenge discriminatory norms affecting women and girls.

It also looks at how PFI drew on a range of media and communications tools to communicate its messages and reach as many people as possible, even in remote areas.



TAGS: Case study India South Asia Mobilising families and communities Entertainment-education Social norm change