Report
Applying theory to practice: CARE's journey piloting social norms measures for gender programming
This report takes a look at how a deeper understanding of social norms can lead to more effective strategies to transform entrenched gender norms and behaviours.
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CARE has been working to develop a deeper understanding of social norms and how they can shed new light on what is holding certain behaviours in place. By adapting social norms theory into practical design and measurement tools, they hope to better equip practitioners working to address social norms within international development programmes.