Project design and fundraising toolkit
Our toolkit provides a step-by-step guide to designing strong projects and writing clear funding proposals that get the attention of potential donors.
We created it for civil society organisations and groups working to improve the lives of communities, and especially women and girls. We have tailored it to those addressing child marriage.
Designing strong projects
This toolkit will guide you in designing projects in a structured way, ensuring they are relevant and meet the needs of girls and young women, and can be assessed and adjusted when necessary.
Fundraising successfully
This toolkit includes insights on what donors are looking for and how to develop stronger funding proposals. It also offers guidance on strengthening your credibility and building relationships with donors.
Fundraising tips
- Be active in your outreach. Keep a list of donors and the opening dates for their grant schemes so you know when to submit your application. Visit their website and sign up to their newsletter. Connect with them on social media. This way you can learn about their latest opportunities and calls for proposals as they are released.
- Make sure you and your potential donor match. Don’t try to fit into their interests if you aren’t a good match. Research who else they have sponsored and what issues they focus on. This way you can learn about the organisations and projects they support, and how to pitch to them effectively.
- Review the guidelines carefully. If you are eligible and suitable for the funding opportunity, then explain why your organisation is a good fit. Trust your local knowledge and expertise. You understand your context and the issues you face, so talk about them in your application.
- Define the changes you want to see and how your project will help to achieve them. Explain the steps you’ll take, the approach you’ve chosen and include past examples of success. Be realistic about what – and when – your project can achieve.
- Dedicate plenty of time and effort to your fundraising. In your proposal, include a budget line for fundraising and the resources it will require. This could include dedicated staff time or support with translations.
- Mention the partners, networks or coalitions you work with. Say if you’re a member of Girls Not Brides and/or work with other organisations and stakeholders. Many donors want to see that you are collaborating with others to achieve your goals.